Blog posts : "Chanakyaneeti General Political St Startups Strategic Marketing"
Three Messages by Ganesh Ji for a Prosperous New Year
I wish everyone a Happy and Prosperous 2019. Lord Ganesha is known as the God of New Beginnings. There are three Pre-conditions for seeking blessings from Ganesh Ji before you begin any new Chapter in your Life. Keep reading till the end since the last condition is the most important.
Ganesh Ji i…
Renal Failure of Brands-An Introduction
Every Brand has both Positive and Negative elements. Same can be said about Human Body. Two major functions of Kidneys in human body are to filtrate (retaining elements good for the body and rejecting those which are harmful), and excretion of bad elements. When Kidneys don’t work properly, harmful …
Hanuman Chalisa for Politicians-1st Doha
My humble aim of this version of Hanuman Chalisa for Politicians and Politics is to create a Powerful manual through Hanuman Chalisa, which can lift up both Politicians and Politics. Beginning two Dohas of Hanuman Chalisa tell us how Hanuman Chalisa should be approached and practiced. I am starting …
Emotional Blindness in Marketing
Emotional Blindness means difficulty in identifying one’s own emotions, as well as those of others. I have often observed this phenomenon in Marketers/Business Owners as well as every participant in the Marketing Process, and hence I am extending this term to Marketing.This term has never been used …
What's a KISS in Politics?
“Impact of the use of data in elections is over-hyped. Data analytics and machine learning are not a game-changer in the Indian elections” You have to trust a statement when it comes straight from the horse’s mouth. The above statement is not mine, but of Prashant Kishore, who is credited with using…
Importance of Ram Mandir Ordinance in Branding
Selecting the right promotion objectives in marketing is an extremely important task. Most common mistake in marketing is failure to recognize that Promotion objectives change with changes in Marketing Environment. Some of the common Promotion objectives are Brand Recognition through Launching / Bra…
How AAp evolved by Adopting Principles of Lean Startup
Aam Aadmi Party is the first Startup of Indian Politics in real sense. Therefore, the key to their further expansion lies in thinking like a Startup and acting like a Startup. It is equally important for parties and politicians opposing Aam Aadmi Party to decode this puzzle as it can help them in de…
Chanakyaneeti and Marketing in Politics
The first basic rule of Chanakyaneeti is to prepare a detailed manual for the subject matter. Smart tactics always emerge from minute details stated in such manuals. A good Chanakyaneeti based manual should list down all the possible situations and should then list broad parameters on how to react …