To do Business, the first thing you require is Product (includes services). Of the four P’s of Marketing, Product is the most important P. In Management Astrology, we give extreme importance to the nature of Product. In the astrological chart of a Brand or Business, Ascendant is determined on the basis of Product. For instance, if the product is perfume, the ascendant will be ruled by Venus. However, Venus rules two signs Taurus and Libra. Then what should be the ascendant of a Perfume Brand? Perfume can be industrial or consumer and ascendant will be decided accordingly.. Thus, we first define the product in detail, and then assign the ascendant to the Product or Brand. Various other factors are also considered minutely before deciding the ascendant, and it is a specialized process. We will try to include further description of this process in our future posts.
Author: Kujnish Vashisht, www.chanakyaneeti.com, expedient33@gmail.com, 91-9779883347, 91-9878904347